For those who care or are remotely curious, the name Alian was a blend of the names of Alian Design's principles—Alan & Ian—hence, Al+ian = Alian. It is pronounced with a slight french flare, like such: Aa-lee-ann.

The logo was designed in about 5-10 minutes give or take a variation and the "i" in the middle represents Ian, who remains Alian's creative force. This is why the triangle is above the green "i"—representing the creative energy and passion in the company. While "AL AN" are the glue holding it together and giving it a solid professionalism...

The typeface used was altered and we can honestly not remember what the original was anymore. The "movement" effect is representative of progress and flow of energy. A sudden burst of passion...

Alright, maybe I am reading into it a bit much, but that is the gist of it without getting too esoteric.

There have been a good number of other explorations for the logo, but we always came back to this one. It works and feels bold and established and has longevity. Perhaps it's only draw back is in the tendency of most people to read it as "Alien". While it does not bother us much, it is a snobbish reaction of ours to occasionally correct the mispronunciation. Otherwise yes, we truly are "out of this world".

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